The team

Our team of experts!

Petter Lindfors

CEO & Founding Partner
+46 70 193 78 00

Petter successfully ran the Public Affairs agencies The Labyrinth and Hegeli. He has been working with complicated advise regarding planning and zoning processes for several clients. Petter has been active at higher political levels within the Moderate Party. For ten years, he mainly worked with urban development and infrastructure in the City of Stockholm. As chairman of the Development Committee, he was outermost responsible for land development issues in the city. In addition, Petter also has a background as a political officer in the City of Solna and Järfälla and in Region Stockholm.

Julia Setterberg

Partner & head of communication

Julia has a master’s degree in Global Governance from the University of Gothenburg and has a vast experience within lobbying and communication. She has spent her career working in different member organizations. She has been the Head of Communication for Vårdföretagarna (The Association of Private Care Providers) and worked with political and internal communication at the employers’ organization Almega. Most recently she was a strategic communicator at the Stockholm Chamber of Commerce. Julia has a background as a municipal politician in the City of Linköping for the Moderate Party and the Moderate Youth League in Östergötland.

Nils Löwenspets

+46 70 193 79 00

Nils has a degree in Architecture from KTH Royal Institute of Technology and has extensive experience from higher political levels within the Moderate Party. He worked for six years in Stockholm City Hall as a political advisor to the Deputy Mayor responsible for City planning and possesses a great knowledge in the area of Urban Development. The last five years he has been a Public Affairs advisor, mainly in the areas of City planning and Infrastructure. He was previously partner at Nordic Public Affairs.

Mikael Skoog

Managing Partner Öresund
+46 72 050 50 20

Mikael is responsible for Downtown Advisor’s office in Öresund. Mikael has five years of experience from Public Affairs operations, first at Hegeli and then The Labyrinth in the Öresund region. Through his commitment, Mikael has built up the business to be a relevant party for companies that need support in decision-making processes. Prior to that, Mikael worked for more than 25 years in municipal politics for the Social Democrats in Helsingborg. Mikael has a very broad network among politicians in Skåne County – not least from his roles as vice chairman of the municipal board, Member of the Öresund Committee and Member of the Association of Local Authorities in Skåne. He has also been active in the union IF Metall.

Daniel Dronjak

Senior Advisor
+46 70 879 03 00

Daniel Dronjak has recently ended a 25-year career for the Moderate Party in Huddinge municipality, of which the last 14 years as Chairman of the municipal board. Master of Science in Economics from the Gothenburg School of Economics with extensive experience in driving urban development in a strongly growing municipality. Driven by finding win-win partnerships. Former Member/Chairman of Huge Fastigheter AB, Huddinge Samhällsfastigheter AB, Södertörns Energi AB, Stockholmsregionens Försäkrings AB and Arena Huddinge AB.

Jonas Nygren

Senior Advisor
+46 70 957 37 67

Jonas Nygren is a specialist in Public Affairs, leadership and organizational development. He is today CEO of our partner agency The Swedish Thing. To many, Jonas is also known as the former Social Democratic Chairman of the municipal board in Sundbyberg, but he has also been head of the ferederation at the Tenants’ Association, investigator at the Government Office, political advisor and project manager within the Swedish Armed Forces.

Joakim Trovik Johansson

Senior Advisor
+46 70 973 35 54

Joakim Trovik Johansson is a specialist in campaigning, Digital Public Affairs, digital strategy and organizational development. He is a trained behavioral scientist. Joakim has previously founded the PR-agency Great Beyond and the tech company Toolbuilders, but he has also been an election leader and first Ombudsman for the Social Democrats and is active in municipal politics in the City of Stockholm.

Viktor Nyberg

Senior Advisor
+46 76 168 59 93

Viktor Nyberg is a specialist in public relations, Digital Public Affairs and a media specialist. Viktor was formerly an agency manager at the PR-agency Great Beyond, but he also has a political background. Viktor has worked as press secretary at the Government Office and as communications ombudsman for the Social Democrats.

Mats Svanberg

Senior Advisor
+46 70 595 55 77

Mats has a solid background within politics. He has, among other things, held positions as Deputy Mayor of the City of Malmö, Chief of staff and Political secretary for the Moderate Party. Furthermore, he has been Member of the Municipal Board of Malmö, the Board of the Public utility housing association of Malmö, and the Lay board of the County Administrative Board. Mats has also been chairman of the southwestern healthcare district within Region Skåne. Previously, Mats was a senior consultant, vice president and Scandinavian manager for Ehrenberg Communication.

Anna Palm

Senior Advisor
+46 70 823 39 41

Anna has three decades of experience as in local politics, in the Building Committee, Technical Services Committee and Childcare and Education Committee as well as the Municipal Executive Committee and Municipal Assembly. She was active in Danderyd municipality for 15 years and in Höör municipality for 20 years, eight of which as Deputy Mayor.

Anna is self-employed and has a large network in both politics, the public sector and business throughout Sweden, but preferably in Skåne. She has been a member of the local federation in Skåne, the Regional Assembly and an advisor at NyföretagarCentrum Öresund.

Sebastian Hasselström

Junior Consultant
+46 73 839 49 00

Sebastian works part-time as a junior consultant at Downtown Advisors while studying law at Karlstad University. Also, he has a Degree of Bachelor of Arts with a major in history. Sebastian has a background within the Moderate Party and the Moderate Youth League. He has experience, among other things, from political assignments in Karlstad municipality and has been a member of the National Board of Appeal for Student Aid.